MTV Fit is for everybody and every body - because fitness doesn't have one gender, one race or one body shape. The content from MTV Fit focuses on fitness, nutrition and mental well-being with a few celebs thrown in. MTV Fit launched in January 2018 on Facebook and Instagram. We are the production company creating the premium fitness videos and workout plans for this new digital audience.
Views aren't MTV's primary metric. The more important metrics are conversations, repeat usage and strong completion rates. To accomplish this, we're creating full workout posts:
- Users will get a 60 second video showing multiple angles of the exercise
- As they swipe right, they get a series of professional tips and guides
- They finally finish with a full workout guide, which includes the full sets and reps
Every single Instagram or Facebook post includes the full workout, taking advantage of galleries, so users spend less time clicking and more time exercising. This is a re-imagining of the Fitness DVD.
In our first set (above), we worked with professional kick boxer and personal trainer Ori Lungu to add authenticity to the tips. She had an incredibly fun personality with a no-nonsense approach to working out. In our second set (below), we worked with personal trainer and MTV's Ex on the Beach star Ty Brennand integrating digital content with their existing TV series.
The Narrative was built on the back of doing sports, fitness and lifestyle content. Beyond working for MTV Fit, we have also created content, both lifestyle and fitness, with Football Legend Rio Ferdinand as well as action and adventure based sports with World Champion Kayaker turned YouTuber Ben Brown.
We love to work on new fitness, nutrition and wellness projects as it's a huge passion or ours. Please get in touch.